Going live 3x a week increased monthly revenue by 40%

★★ signal-medium r/entrepreneur · ↑ 117 · 💬 115 · 2026-04-21 · kw: buy box price · open on reddit ↗

Tool

Whatnot, TikTok

Issue

Ecommerce sellers lack access to high-conversion live selling channels; beauty brand doing 100k/month saw 40% revenue increase (40k/month) only after adopting live selling on Whatnot 3x weekly, indicating prior channel inefficiency.

Cost

40000

Recommendation

Whatnot, TikTok live selling with auction/bid features (none disputed)

Date context

TikTok added bid feature recently (as of 2026-04); Whatnot has doubled YoY; post date 2026-04-21

extracted with

anthropic/claude-haiku-4.5 · 2026-05-08

Body

Not to be a little Gary V but live selling is indeed a game changer. I have a beauty brand that’s been around for a decade and does around 100k a month. We started selling live on Whatnot 3x a week and within 3 months we’re doing 40k/month on that channel. We’ll start selling on tiktok soon and I’ll update you guys if you’re interested. I’m hyper bullish on live selling it’s actually making me sick (so to speak, just stress of holy fuck I need a million live shows and live businesses asap) Tiktok JUST added a bid feature - exactly like Whatnot, and from what I’ve seen and heard they push you to the fyp if you’re doing auctions (tiktok is probably seeing the success of whatnot as they’ve doubled in size year over year, so they’re going for that bid market). So I’m stressing at the potential there! Current live market in China: 1 T Current live market in USA: 50 B The US generally follows China’s buying trends. We’ve only JUST scratched the surface of live selling and I’m more than convinced (I KNOW) that if you go hard here and build an entertaining show selling quality products at good prices - you will build something substantial and ride the wave. Anyway just wanted to drop this thought so I can close the tab TLRD: going live increased monthly revenue by 40% maybe u should try it

Top comments (6)

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[score=5] YoDooley

This is the way. I created my business on WhatNot last year, first year did $560k in revenue between e-commerce and WhatNot. Live social selling is going to be a massive market

[score=7] PassionateParrots

Genuinely interesting to read thank you for sharing. It is my challenge too - to do live selling. What do you mean by it’s making you sick ?!

[score=6] EffectiveDisaster195

tbh this isn’t surprising at all live selling taps into urgency + entertainment + trust all at once, which normal ecommerce doesn’t 40% jump is big but makes sense if you’re consistent and actually engaging also yeah US is definitely behind China here, still early days main challenge is sustaining energy + content over time, not just the initial spike

[score=3] UKGenXMama

I would love to do live selling but I’ve nothing to sell lol. I was in corporate sales for over 20 years and have always been a salesperson. I’ve done dropshipping, affiliate marketing, TikTok and YouTube over the past 9 years. I still have 140k followers on TikTok that I grew in 2020-2021 but selling live on whatnot requires stock and I’m not in a position to start investing a lot of money upfront. All the options - so overwhelming now!

[score=2] Smart_XDz

Can someone please upvote this comment, I need to ask some genuine doubts via a post and r/Entrepreneur need karmas (actually good to avoid scammers though)