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Don't let the fear stop you. Make a marketing plan and execute. You got this.

· noise   r/entrepreneur  ·  ↑ 146  ·  💬 143  ·  2026-04-07  ·  kw: too much time  ·  open on reddit ↗
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Tool
none
Issue
Entrepreneurs fail to execute systematic marketing strategies, instead relying on sporadic social media posting (a few times per week), resulting in missed revenue opportunities and invisible market presence despite having viable products.
Cost
$65k in 24 hours attributed to proper marketing execution (implied opportunity cost of inaction unstated in concrete terms)
Recommendation
none
extracted with
anthropic/claude-haiku-4.5 · 2026-05-08

Body

The biggest mistake that businesses make is thinking that posting on social media a couple of times a week is a marketing plan. It's just not. Last week I did $65k in 24 hours because of having an actual strategy, building a pipeline, nurturing a list, building something people actually want, and fulfilling it quickly. And this all started with marketing. Your marketing plan is the first thing that you should focus on in business. If you are an exec, owner, solo-preneuer, or anywhere in between you have to always been thinking about marketing. A few years ago I won Grant Cardone's Speak-Off and after I spent time with him in Miami and he told me something that I subconsciously knew but I could never verbalize, "If they don't know you they can't (cash) flow you." And that made so much sense to me Too many people get caught up in the lack of enoughness that they forget that there is more than enough for everyone. Abundance is an unlimited resource. And that fear you have about posting, hitting your list, calling people, and asking for the sale is why you are stuck. I think the one thing we all have to do if we are in business is to realize that NO ONE knows who we are and that that is our greatest advantage. Today with social media we see the Hormozi's, Garyvee, Patel, ect and we think there is no room for us. This is the biggest mistake you can make. I speak at events all of the time and I will be in rooms with hundreds and sometimes thousands of people and they have never heard of the names I just mentioned. Don't be confused. So, make a marketing plan that requires you to put yourself out there an uncomfortable amount and then do 10x more than that based on an outcome and an objective. In the last 10 years I have done over $25 million dollars in sales for one reason....marketing. You can do this. Get out of your head. Make a Plan. Follow through. YOU CAN DO THIS.

Top comments (7)

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[score=12] Loud_Historian_6165
ngl, most people mistake the act of posting for marketing; pipeline and distribution is where it really matters $65k days aren’t made on motivation but rather list building, offers, and consistent follow through I’ve seen it too, the second you view marketing as a system, not vibes, it starts to snowball
[score=3] New-Alternative-296
Could you give an example of a marketing pipeline? I used to think it was make the post --> Link the product --> Get the customer
[score=3] krshishir
I've always struggled with marketing, part of the problem was I failed to try different strategies. As a developer, building products always seem like a progress, but marketing seems ambiguous especially if there're multiple distribution channels. Plus, it also takes time to raise the brand awareness and get desired outcomes. It was worth reading your post. Thanks for sharing this.
[score=3] autonomousdev_
I was scared to start my side hustle, no marketing skills at all. But I sat down, learned the basics, and made a dumb 30-day plan: some posts, a handful of DMs, one tiny ad. I wanted to quit every day. Stuck with it anyway. By week 3, two people actually paid me. The fear stays, but doing anything, even badly, teaches you more than waiting. Now I adjust as I go. Stop overthinking. Just move.
[score=2] CKhubu
this is a good reminder, fear usually comes from putting yourself out there but that’s literally where learning starts ,even a rough marketing plan helps reduce that unknown feeling and makes it easier to just start small and iterate!!
[score=2] Gloomy_Herons
**"If they don't know you, they can't flow you" that hits hard.** Honestly, as someone coming from a heavy technical background (Machine Learning/Data Science), I spent way too much time thinking my "code" would speak for itself. It doesn't. You can build the most insane AI agent in the world, but if it's sitting in a private GitHub repo, it’s making $0. The "abundance" mindset is what most people miss. We're so afraid of being "annoying" or "spammy" on LinkedIn or Reddit that we end up invisible. I’ve realized that I’d rather be told "no" 100 times than have 100 people not even know I exist. My plan for the next 30 days? I’m stopping the "perfecting" phase. I’m putting out 3-5 case studies of actual problems I’ve solved and hitting the DMs. **Marketing isn't the 'extra' work; it IS the work.** Thanks for the wake-up call