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so I found a product doing well in the US but competition was insane, decided to test it in europe instead
first month did 1k, second month 5k - at that point I was like -10k in the hole because most of my fb ad campaigns were flopping. third month hit 150k and things started to take off, honestly didnt expect it as I was being pessimistic about the whole thing
turns out it all came down to the angle. just changed the marketing angle and boom - found an untapped angle in europe nobody had tested before. then found a second one, then a third. thats when I realized even a "saturated" product in the US can absolutely work in other countries if you do your research right
now sitting at 500k/month and the only strategy I use is scaling with new angles for the same product
here's the actual process I follow:
* I research new marketing angles nobody has tested for the product yet (example: targeting deaf people for a mainstream product). I usually use claude + perplexity + manual digging
* then I make about 10-20 static ad creatives using nano banana to test the angle, and I generate 3-4 landing pages to drive that traffic to - usually listicles and advertorials that send traffic to a product page. I used to use replo for this but it was so clunky and slow, when you need to test 3-4 pages per angle it just kills your speed. switched to ecomwize and yeah the pages arent 100% custom but thats honestly the point - it lets me pump out landing pages fast enough to actually keep up with how many angles im testing
* test for 5-7 days, kill the bad ones, scale the winners with more creatives + more landing page variations. if the angle proves to be a real winner then I bring in UGC creators to go even harder
the whole game is just angles x volume x speed. being solo with the right AI tools honestly feels like having a small team at this point
Happy to answer questions if anyone wants to dig deeper into any part of this.
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