← back to list

Our dental clinic cut no-shows by like half after we stopped relying on phone calls

★★ signal-medium   r/smallbusiness  ·  ↑ 657  ·  💬 254  ·  2026-03-06  ·  kw: hours every day  ·  open on reddit ↗
your rating:
Tool
none
Issue
Dental clinic no-shows reduced revenue and wasted chair time due to phone call confirmations with low answer rates; receptionist spent half her morning leaving voicemails nobody listened to.
Cost
unstated
Recommendation
SMS/text message reminders instead of phone calls (consensus, etoptech notes texting is main form for dental clients)
Date context
4 months of implementation as of 2026-03-06
extracted with
anthropic/claude-haiku-4.5 · 2026-05-08

Body

Okay so this is probably super specific but maybe some of you in healthcare admin are dealing with the same thing We run a small dental practice and no-shows were genuinely killing us. Like not just annoying, we're talking lost revenue, wasted chair time, staff standing around. Our front desk would call patients to confirm appointments and just... get voicemail every time. People don't answer numbers they don't recognize, which is basically every clinic's number to them. So they'd miss the appointment, we'd call again to reschedule, voicemail again. The whole cycle was maddening. Tried doubling down on calls for a while. Didn't help. Tried email reminders, open rates were tragic. At some point our receptionist was spending half her morning just leaving voicemails that nobody was listening to. Eventually just switched to texting patients instead of calling. Sounds obvious in hindsight but we were so used to the old way that nobody questioned it. The difference was kind of embarrassing honestly. People TEXT BACK like immediately. "yes I'll be there" or "actually can we move to thursday" done. no phone tag, no voicemails, no follow-up calls. Our confirmation rate went from whatever it was before (bad) to actually usable. We set it up so the whole front desk team texts from one shared number so patients aren't getting messages from random staff personal phones. Whoever's available can pick up the conversation and respond. No chaos, no "wait who texted this patient already." I've been doing it for about 4 months. No-shows are noticeably down, front desk is way less frazzled, and patients seem to appreciate that they can just shoot a quick text instead of having to call during office hours when they're at work anyway. Does anyone else deal with this? Curious how other small practices handle confirmations because "call everyone and pray someone picks up" really can't be the industry standard still

Top comments (5)

[score=1] AutoModerator
**Friendly Reminder** r/smallbusiness is a question and answer subreddit. Ask a question about starting, owning, and growing a small business and the community answers. Posts that violate the rules listed in the sidebar will be removed. **Please do not conduct market research on our community.** We are not your focus group and asking us about our pain points, needs, what is hardest about X, etc. is not asking about how small business works or for real help with running your small business. These posts are subject to removal and given the community's disgust with the constant spamming of these posts you might just destroy your brand and contaminate your company search results. Seeing this message does not mean your post was automatically removed. If you asked about pain points or are directly or indirectly promoting a product please remove your post. Come back to post an honest question or give a knowledgeable response to someone else's question and leave your company name in your own profile. We can tell if you know what you're doing and the community can reach out if they need to. **We welcome honest question posts, especially from newcomers.** Thank you for your post. *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/smallbusiness) if you have any questions or concerns.*
[score=452] SgathTriallair
Text messages are durable, phone calls are not. Tomorrow if I say to myself"when was that appointment again?" If the reminder is a text I can look it up. If it was a call then I'm SOL and likely miss the appointment.
[score=91] etoptech
We have several dental clients and texting seems to the main form of outbound communication.
[score=93] zenmaster75
What’s with this script? Almost everything is the same script. Present issue then supposedly found a solution and ask if anyone else has same problem / solution. This is the 5th different script I’ve seen this year and the user account age is very young.
[score=16] drteq
So tired of the spam