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Nobody goes to a salt shop. You just grab salt at the grocery store. It’s there on the shelf next to everything else. Costs nothing. You don’t even think about it.
That’s what’s happening to software right now.
Some guy spends two years building a tool.
Then Google or Notion adds his whole product as one button inside their app. One click in a little menu. Right there next to Copy and Delete.
He wasn’t running a business. He was selling salt. And now the grocery store gives it away free.
This is happening every week. Founders waking up to find out they were never the store. They were just one item on someone else’s shelf.
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