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When I was choosing an automation tool for my outreach nobody told me exactly why automation is risky, so I decided to share what I figured out testing different outreach tools
1. One of the most important things is how this tool connects to Linkedin. If its extensions caught easiest, cloud tools use API calls, and Linkedin spot them, desktop software is safer.
2. Depending on the technology type price changes drastically. Cloud tools cost way more, but often times you pay not for the safety, but for the fancy UI. (no offence if it’s a key feature for you)
3. Limits, and the way the tool explains them. It’s like the main thing I pay attention to. Does it actually stop you from doing dumb stuff like 500 invites a day or just lets you set that and blames you when you get banned. This makes a huge difference if you are looking for the tool for a long term.
4. Can it connect to your CRM without making things worse
5. Will support actually help if LinkedIn sends you a warning
What else should be on here?
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