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I sell on Amazon, Shopify, and Etsy and tracking which channel is actually profitable is becoming a nightmare, all the money just goes into one bank account and I have to manually pull reports from each platform then match them up with bank deposits and it takes me like three hours every week just to figure out basic numbers.
The problem is each platform pays on different schedules and sometimes splits payments, so a single Shopify payout might cover 50 orders but shows up as one deposit, Amazon does weekly payouts but they deduct fees first so the amount never matches what I expect, Etsy is even weirder because they hold some funds for cases and disputes, by the time I reconcile everything I've lost half a day and I'm still not totally sure if my Amazon business is subsidizing my Etsy losses or the other way around.
I tried using QuickBooks to categorize everything but you still have to manually assign each deposit to the right channel and if you mess it up once your whole month is off, I also looked at A2X for Amazon which helps with reconciliation but it's another subscription and only works for one channel, I'd need three different tools to solve this properly and that seems excessive.
How are other multi channel sellers handling this? Is there a banking solution or accounting tool that automatically separates income by channel or do I just need to accept that this is part of running an ecommerce business? I feel like I'm spending more time on bookkeeping than actual business growth which can't be sustainable.
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