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Started flipping luxury watches about a year and half ago. I started with 25k of my own capital from my day job. Eventually I put in up to about \~70k of my own funds (owners capital) to grow the business. I started with no funding, no mentor, no one in the business and no courses. Lost 2k on my first 2 watches in 2024. Lost another 8k later that year. I mostly sell Rolexes and luxury brands. Nothing under 1k. Average watch price is around 10k.
2024 - First 6 months:
\- 561k in sales
\- 22k gross profit
\- 13k net profit
2025 - One year:
\- 1.2m in sales
\- 87k gross profit
\- 63k net profit
\- \~8k payroll (salary to myself)
Ive been wholesaling pretty much everything. Fast flips. I aim for 6-12% margins, depending on how long I’m holding a watch. I’ve lost a few times, can count on one hand probably. I’m trying to get to a point where I’m making a consistent 10k / month net, after all expenses including my salary of 1k / month.
I do some social media / marketing but very little. Trying to really focus on that this year so I can sell to more retail clients for a healthier margin. As well as buy more watches from retail clients.
It’s been really fun and I love watches and enjoy getting to wear them while I try to sell them. I still have my day job and don’t think I’m going to quit anytime soon.
Just wanted to share this. If I missed anything or any questions just ask below. I’m going to try to post regular updates to track my progress and engage with others as I have never done it before.
Thanks!
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