Amazon showing listings from my Shopify website without any authorization.

★★ signal-medium r/shopify · ↑ 85 · 💬 37 · 2026-01-02 · kw: shopify amazon sync · open on reddit ↗

Tool

Shopify, Amazon

Issue

Shopify catalog automatically indexed on Amazon without merchant authorization, including discontinued products; merchant has no control over deactivation and explicitly opted out on wholesale sites.

Cost

unstated

Recommendation

Contact branddirect@amazon.com to opt out (disputed); follow Aisha Likes It comprehensive removal guide

Date context

2026-01-02; Amazon Brand Direct program appears recent/undocumented to affected merchants

extracted with

anthropic/claude-haiku-4.5 · 2026-05-08

Body

I was recently told to try an experiment: put my brand name ( which is unique) into the Amazon search bar to see what happens. Lo and behold, my entire catalog from Shopify appears there and includes old products that I have discontinued. I never authorized this, and in fact on some wholesale websites, I explicitly stated that I don't sell on Amazon. So as far as I'm concerned this is a violation, for which I have no recourse since I didn't activate it, nor do I know how to deactivate it. Is Shopify aware of this, are they doing anything about this?

Top comments (6)

[score=1] AutoModerator

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[score=37] covietulip

Small business Aisha Likes It (@aishalikesit on instagram) made a comprehensive post about everything she found on how to remove your listing.

[score=9] sharpeyebrows

There are ways to opt out which are really annoying that you even have to do this in the first place but it's worth a shot: https://www.instagram.com/reel/DS0waB9ksR9/?igsh=ZHczZGdtYjFvaDUy

[score=8] adilutedmind

Looked my shop up on Amazon and they have my listings redirecting to my website if a customer wants to purchase. I didn't opt in, but found an email you contact to opt out: [branddirect@amazon.com](http://branddirect@amazon.com)

[score=8] internetkatz

Posted about it here a few days ago. https://www.reddit.com/r/shopify/s/JjbzjktM11

[score=20] Bobbiwired

Okay, please don't bash me for this - I looked up my shop, and all my listings are there. But whether you click the photo or the "shop direct" link, it goes to my store. Wouldn't that be free traffic/advertising? Maybe I'm really thick, but I don't see the downside.