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Hello, I will share with you 3 easy strategies that I used and that worked for my store.
This is a **dropshipping niche store focused only on SEO/SEA**, so I only pay for Google Shopping ads (around $2–3k per day), but I also get a lot of free organic traffic thanks to SEO. (The store was created 1 year ago). \~ 25/30% profit
https://preview.redd.it/i8v5bunpx03g1.png?width=608&format=png&auto=webp&s=0304cbe22db30813dd336d8bbf4c57625a332e20
Today we will focus on AOV.
I **increased the AOV from $40 to over $46**. This difference is a game changer to scale ad spend more easily and generate more volume and profit.
You can see that before Halloween, my AOV was around $40, with some days even dropping to around $35.
https://preview.redd.it/nrym4q2ut03g1.png?width=714&format=png&auto=webp&s=585a6de4b0c67dfa39e1af4d620983d6c51cc841
I applied all my strategies for Halloween, and you can see the difference in the days after:
https://preview.redd.it/cdk28h04u03g1.png?width=704&format=png&auto=webp&s=7045b40f0b57f0c4131148441043e14b7b4e58ab
Now here are the 3 strategies:
**1. I used tiered quantity discounts.**
For example: 2 items = 10% off | 3 items = 15% off | 4 items = 20% off.
You can easily set this up with Shopify’s automated discounts.
It’s also good to display this marketing message everywhere: on the homepage, collection pages, and product pages.
You can even add it to your cart drawer using **PAID** Shopify apps like Kaching, etc..
Here is an example of a website using this strategy: isabelle-mode.fr/en
To do the marketing banners I used the **FREE** app named Section Shop that offers this kind of design.
Here are results these last 21 days.
https://preview.redd.it/ggfdk3vex03g1.png?width=1984&format=png&auto=webp&s=2bf5b632dfd625df3842887e5d8fd35fe640e5ab
**2. Paid shipping : secret sauce**
On my stores, I always offer Free Standard Shipping, but I also add paid options like Priority Processing or Shipping Insurance (lost package, etc.). In reality, these options are the same as standard shipping.
**The key trick here is to use checkout rules to pre-select the paid option, even when the free option is available.**
To do this, you need a Shopify app me I used a **FREE** one called Kedra.
I tested different prices like $4.90 and $3.90, and I noticed a big difference: $3.90 performed the best.
Run your own tests and monitor your conversion rate. For me, it didn’t decrease at all — it even increased lol.
Results since 31st October :
https://preview.redd.it/i8v5bunpx03g1.png?width=608&format=png&auto=webp&s=0304cbe22db30813dd336d8bbf4c57625a332e20
**3. Another important and easy 80/20 strategy is using a One-Click Post-Purchase Upsell.**
Offer a good discount and a relevant additional product right after the customer places an order.
Thank them and present the one-click upsell some will accept it, and it’s basically free additional revenue.
This one is simple to set up and not difficult to implement.
I used **FREE** apps named One Click Post Purchase Upsell app that offer AI setup.
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These were the **3 simple steps and strategies** I applied. You can try them on your store and see a big difference in just a few days.
If you need more details, I recorded a [full demo tutorial](https://www.youtube.com/watch?v=B-qyEf3F9GE) feel free to check it out there are also proof of live results.
Be ready for Black Friday!
Hope it helps.
https://preview.redd.it/jyeleuu0x03g1.png?width=1208&format=png&auto=webp&s=a6ff1e943de97c55f556ef2572d7bb1aa0951edd
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