Wife wants to start a business, but is relying on me to start it

For context, I already run a business that I built from the ground up. I’m doing about $15k-30K/month in business revenue with roughly a 50-70% profit margin depending on the month. My wife is a full-time student and works part time, but has seen the earning potential of my business first hand and would like to try her hand at running a business. Point blank, she’s a hell of a lot smarter than I am but I’m willing to work 16 hour days, 365 days a year and do quite literally anything necessary to make my business successful. I’ve got two brain cells, a hell of a lot of grit, and healthy risk tolerance. My wife is a great employee and straight A student. However, she has trouble starting new things and sticking to them unless there’s social pressure to do so. She’s also risk averse so some of the loans I’ve taken out for my business just about gave her a heart attack. She wants me to help fund her business startup costs (which is only a few thousand so nothing I can’t stand to lose), make her a website, create marketing materials, and get leads coming in. I can do all of these things, but I’m worried that by doing so, she won’t learn about marketing or take ownership of the business. I want to be supportive of her and I’m going to fund the initiative regardless, but do you have any advice on how to navigate this situation so that she feels responsible for the business and takes ownership of it?