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A few months ago, I had an idea I couldn’t shake. The problem was familiar: every time I’ve had an idea in the past, I either got stuck in analysis paralysis or went down the rabbit hole of coding, logos, product names, and all the “fun” distractions. Weeks or months would pass before I showed it to anyone, and by then I usually lost steam or realised nobody wanted it.
This time, I forced myself to do the opposite. My goal was simple: could I get strangers to care about my idea in less than a weekend? No product, no backend, no fancy branding. Just the bare minimum to test the interest.
So I worked on creating a landing page. To get people onto the page, I did two things. First, I shared it in a couple of communities where I knew the target audience hang out. Second, I put about $250 into very small ads just to see if anyone outside my personal network would click through. Nothing fancy.
The results surprised me. In 4 days, about 220 people visited the page. 63 of them actually signed up. That’s almost 30%. And a few of those people even replied to the confirmation email I sent, asking me questions about the idea and saying they’d pay for something like this if it existed. That was the kind of signal I never got from building in a vacuum.
Was it perfect? No. But it gave me more validation in two days than months of building ever had. And honestly, it took the pressure off. Instead of wondering “does anyone want this?” I could move forward knowing at least a small group of people had raised their hands.
So if you’re sitting on an idea and spinning your wheels, don’t overthink it. Write down the problem clearly, describe how you’d solve it, and put up a simple landing page with a signup form. Drive a little traffic and watch what happens. Even if you only get a handful of signups, that’s still real feedback from real people.
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