$100k in the past 30 days with a relatively new brand, here are some of my thoughts and tips

To start off, this isn’t my first store. Have done 7-figures with multiple stores in the past. I’m in the fashion industry, and all of my traffic is from Meta ads. Anyway, here’s some stuff: - My best performing products aren’t ones you see on spy tools or tons of sales/engagement on social media platforms. They’re products that I thought were great or fulfilled a need in the marketplace. These were things I specifically looked for after doing research on my market and what their frustrations with the current type of products are. - I go for a very simple campaign set up. 1 CBO -> 1 ad set -> all my creatives in that ad set. - Image ads actually outperform a lot of my video ads. I’d say this is very product dependent. For heavily “visual” items, image ads are great. For products that have like a unique function or gimmick, videos are great. But I’ve had image ads work for products with gimmicks as long as I was able to display that gimmick/functionality in the image. - I don’t use any UGC or ripped content from social media. Just purely supplier provided content. - AOV is king right now. Ad costs are going to be high just because of how competition and the auction system on these ad platforms work. So I focus heavily on having great offers/upsells or just selling products at a $100+ price point. It costs more to test these products but the margins are crazy. The other day I had one of my products generate $2.6k from $500 ad spend. Made over $1k in profit from that product alone that day. - Even after years of doing this, I still don’t know what I’m doing most of the time. But I think this ignorance is what makes me successful. Since I don’t know much, I always set out to test a hypothesis. And the way I operate is always based on the data I get in relation to that hypothesis. It also allows me to learn quickly about a market since I essentially have a blank slate to work with. - Having consistent income is the easiest and most comfortable way to succeed in business. If you’re trying to set up a dropshipping store with only $1000 to your name, you’re gonna struggle and be operating from a mentality of scarcity. Which means you won’t be at your peak in terms of creativity or even problem solving. When people operate out of desperation, they make really bad decisions, and those decisions can kill a business in an instant. So please have some money coming in from a job or side work before you start on this journey. - There is always money to be made in almost every industry. Why do you think all these industries and businesses exist? The question is, how can you do it better? It doesn’t have to be better in every aspect/angle, you just have to be better at one thing. We’re limited as dropshippers because we’re all selling the same products, so the next best thing you can focus on is the branding, or the customer service, or the content. It’s gotta be something that’s not the product itself. Too many of you make the mistake of just setting up a generic store and then try to win on price. But undercutting yourself isn’t what’s gonna make you win. In fact, you’ll just attract the WORST customers and have a bad time. Anyway, just wanted to share some things with you guys. Feel free to ask any questions and I’ll answer the best I can (without giving away what I’m selling cuz I wanna keep making money tehe). Don’t try to dm me cuz I won’t respond. Keep the questions here so everyone else can see.