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2018: Launched my first company around an idea. No competitors. No market. 3 years later: dead.
Lesson: No competitors usually means no market.
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2022: Switched to solving a real problem. It worked, but the market was tiny.Nice side business, no scale.
Lesson: small problem = small outcome.
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2025: Now I’m going after a big market. Competitors are hitting $10M ARR. The pain is universal: lead acquisition. Much easier to sell when you help businesses get more clients. So I launched my own signal-based LinkedIn outreach tool (now \~100k AAR after 6 months)
My bet: differentiate, ride proven demand, hit $10M ARR too.
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So here’s the takeaway:
OPTION A: If you want a side hustle, then solve a hyper-specific niche problem.
OPTION B: If you want a bigger company, then build a better alternative in a market where competitors are already making millions.
But PLEASE
Forget unicorn chasing. Play the real game.