Your $100k in sales means nothing if you keep $100 only

You know what almost nobody talks about in dropshipping or ecom? Profit. Everyone loves showing off their Shopify screenshots, but they rarely mention how little they actually keep once you add up ads, COGS, shipping, refunds, and all the other stuff (I learned this the hard way when I first started). Making sales is great because it shows people actually want your product and your ads are converting. And that’s already something not everyone in this space can pull off. However, the number that decides whether you survive is profit, not sales. So my advice to anyone just starting out: keep close track of your profit at all costs. You don't need to pay for paid tools just yet. A simple spreadsheet works fine enough. Here’s the [P&L template](https://trueprofit.io/profit-lab/pl-statement-spreadsheet-template) I used during my first 3 months if you want a free template. So what do you think? How many of you are still not tracking your profits at all? (As surprising as it sounds, I still know a lot of people who don’t.)