Body
I'm in sales, and our product relies heavily on paid acquisition, mostly from Google, X (Twitter), Instagram, and Facebook ads.
They're still bringing us leads, but the cost per customer has definitely gone up compared to last year.
So now we're planning to adjust our strategy, but we haven't figured out what direction to take yet.
Did you experience the same situation this year, and what alternative channels or tactics did you turn to?
Would love to hear what's actually working for others in ecom, SaaS or B2B in 2025.