How I’d restart with $500 in 2025 #2: Don’t test a product unless it passes this first

I wasted so much money testing random stuff with “good vibes.” It never worked. Not once. Now I do this 10-min product validation before I touch a single ad: **1. Is it already scaling on Meta Ads?** I open the Meta Ads Library and look for: * Ads running for 14+ days * At least 3 creatives * Signs of scaling (they are tools that helps estimate ad spend, makes this 10x faster) If the product has no traction, I don’t test it. **2. Is it** ***underdone*** **in my target market?** If it’s blowing up in Germany or the US, but no one is running it in France or the Netherlands → green light. That’s the sweet spot. **3. Is the perceived value 3x the product cost?** If I source it for $8, it needs to *look* like it’s worth $30+. If not, I skip. We are trying to make money, not sell "cool" products at loss. **4. Can I explain the benefit in 1 sentence?** No “gadget that maybe helps posture.” Yes “tool that cuts your cooking time in half.” If it doesn’t solve a clear problem, it dies. That’s my product checklist now. It saves me from burning $500+ on stuff that was never gonna work in the first place. I broke it all down in this free guide, with real ad examples and the tools I use to filter products: 👉 [https://www.notion.so/Product-Validation-Masterlist-How-to-Know-if-a-Product-Will-Sell-Before-You-Burn-2290636601a3808d9082d64a86f52617](https://www.notion.so/Product-Validation-Masterlist-How-to-Know-if-a-Product-Will-Sell-Before-You-Burn-2290636601a3808d9082d64a86f52617) Drop your questions if you want me to add more.