So.. about these Google reps

★★ signal-medium r/ppc · ↑ 57 · 💬 53 · 2025-07-03 · kw: PPC management · open on reddit ↗

Tool

Google Ads

Issue

Google Ads reps lack qualification and waste specialist time with unqualified advice on managed accounts ($200K+), pushing auto-apply features despite account complexity requiring manual optimization and deep platform knowledge.

Cost

unstated

Recommendation

Set clear meeting precedence; demand performance guarantees on suggestions; establish criteria that reps study niche/campaign/landing page before engagement; none

extracted with

anthropic/claude-haiku-4.5 · 2026-05-08

Body

As a Google Ads specialist that already went through a thing or two in the past, I know better than answering calls from Google reps. I've been avoiding them for 13 years because I grew tired of explaining basic stuff to underqualified, oxygen wasting sales reps. Anyways, I got a call from a private number, picked it up, and there was that PPC intern trying to give me auto-apply advice on a 200K account that I've been managing for the last 3 years, after I spent 15 minutes explaining what are Quality Score and Ad Rank. What a waste of time.

Top comments (7)

[score=21] udhaw

I prefer to set the precedence of the meeting. I can understand their primary goal is to convince you to spend more. I don't let them parrot me the basics. Try asking them: "The suggestions you are making will reduce my CPA?" "Can you guarantee that?" and watch what happens! Some of them do homework (studying the niche, the campaign and the landing page) and I love talking to them. But this happens when you have an account that spends $50K+ in a month.

[score=15] Dependent_Sink8552

They really don’t give a shit.

[score=19] baconnostalgic

Still my worst experience was a shitty agency rep for an account spending 150k/mo that was just bs-ing. I didn’t have time for his calls for a couple of months and kept pushing them off. He got all dramatic and acted like the account was in jeopardy and emailed several people on the team including my boss and boss’s boss. He even contradicted my strategy and went behind my back to the client. Fuck him.

[score=15] Bo_Babelitz

Fun fact: 2 years ago I got fed up wiht all those 3rd party reps and decided to apply for a position at one of those companies - just to find out about the process and inner workings of these places. Tl,rd: Got the job offer within the week. No one bothered to screen me, it was only ever about "can you sell". 1 rep starts out with roughly 300 accounts. Go figure. Here's a post about it: [https://zatomarketing.com/blog/secrets-of-a-google-ads-3rd-party-agency-support-rep](https://zatomarketing.com/blog/secrets-of-a-google-ads-3rd-party-agency-support-rep)

[score=7] rattlesnake987

Former third party google rep here. I fucking hated what we were asked to do and found it absolutely unethical. I left the job in 4 months. Been working in tech for 4 years since then managing paid campaigns and don't really gives these reps the time of day. When I used to work there I remember we were given google ads training and introduced to features that Google would be looking to drop soon. The only thing we had was access to competitive reports that we were asked to use as a hook to get calls. As you'll rightly said, we were pushed to hit up every one on the account and that sucked bigtime. Now, in my role managing them from client side, I get super pissed when these guys hit up everyone including my VP of Marketing and my CFO who happen to be on the google account only because we're still a startup.

[score=4] QuantumWolf99

Google reps calling about auto-apply recommendations on a $200k account after you had to explain Quality Score to them... that's like having a first-year med student give brain surgery advice to a neurosurgeon LOL. The fact they're still pushing auto-apply anything on managed accounts shows they fundamentally don't understand the difference between set-it-and-forget-it advertisers and people who actually know what they're doing. I've started telling them I'm just the janitor and don't know anything about the ads... surprisingly effective at getting them to hang up quickly :)

[score=3] Olhemp

Set them to work. I get mine to pull industry insights, peer set reviews and audience deep dives, to name a few. I get that it’s boring listening to them blatantly probe you for money, however they have access to vast amounts of data you can tap into.