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Was catching up with a friend in London(Ealing Broadway) who's doing something I found pretty clever.
He charges companies £1k/month to basically solve their TikTok location problem - posting in the UK to target UK audiences
Dude doesn't even have a website yet but already has 4 companies signed up! All through word of mouth. And he's doing it on the side.
He said he: (and before anyone crucifies me for spilling his secret sauce, he's fine. He knows I'm sharing this)
\- Creates a fresh TikTok account for the company
\- Spends the first week warming it up(building initial followers, engagement patterns, etc)
\- Then posts one piece of content daily that the company provides
\- Targets UK audiences specifically
\- Even buys dedicated phones for his long-term clients so the accounts stay "native" 😂
The dedicated phone thing cracked me up but apparently it makes a difference for the algorithm. His clients all have decent engagement metrics, with 2 making a killing from it.
I had no idea the was even a thing companies struggled with. But it makes sense given TikTok promotes your content to audiences in your country, and trying to figure out their quirks, game the algorithm, use VPNs etc is brutal work, often doesn't work. TikTok is almost always ahead of the game and punishes offenders harshly.
Just thought it was an interesting gap someone spotted and turned into a business. He says he used to aimlessly scroll TikTok for hours a day but is now using that time to make quick buck. The internet was a blessing (and a curse too though, sometimes).