SEO is dying? Cool. But what happens to Google Ads when AI replaces search?

★★ signal-medium r/ppc · ↑ 103 · 💬 99 · 2025-06-13 · kw: any tool that · open on reddit ↗

Tool

Google Ads, Google AI Overviews, ChatGPT, Perplexity, Gemini

Issue

AI Overviews appearing above paid search ads on commercial queries, reducing ad visibility and clicks; advertisers cannot reliably measure ROI or track conversions when users get answers without clicking through.

Cost

unstated

Recommendation

none

Date context

2025-06-13; Google AI Overviews rolling out to informational and commercial searches; ChatGPT currently not planning ads but may monetize later

extracted with

anthropic/claude-haiku-4.5 · 2026-05-08

Body

Everyone’s talking about how SEO is getting wrecked by AI tools like ChatGPT, Perplexity, and Gemini. But I barely see anyone talking about what this means for *paid* search — and honestly, it might be even bigger. Google’s AI Overviews are rolling out *everywhere*. First, they hit informational queries. Now? I’m seeing them show up on high-intent, commercial searches — *above* the ads. That’s wild. If users get their answers without clicking… what happens to performance? How do we even measure ROI when there are fewer clicks to track? And yeah, Google says ads will be included in SGE (Search Generative Experience), but: * Will those ads actually get seen or clicked? * Will they *convert*? * Can we measure anything reliably anymore? Also, what about ChatGPT, Perplexity, and the rest — are we headed for “monetized AI answers” across the board? Curious what others in paid search / performance / SaaS growth are seeing: * Any early signs of impact? * Are you changing your strategy yet? Let’s talk

Top comments (3)

[score=109] TTFV

Major search engines that offer ads will be integrating ads into AI results. The CPC will rise but CPAs and ROAS will likely remain around the same since query matching and conversion rates will improve. This is the same trend we've been seeing for several years as more signals have been added to the bidding algorithm. ChatGPT has said they do not plan to runs ads in their search engine. But that's what every social media company said before eventually rolling it out after growing massive market share. Others are probably irrelevant for right now.

[score=13] castle6831

IS SEO actually dying? I've just had my best month both in terms of google traffic, and leads from organic sources ever across two seperate websites. Can we get someone who's got an SEO background to comment here? Certainly does not feel like it's dying.

[score=20] LocationEarth

paid search in most cases does not bid on informational searches much anyway and an AI that is good at covering products is still a far-ish fantasy The impact as of today is negligible