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**TL;DR:** While everyone's fighting over overpriced listings on Empire Flippers, I'm finding better deals in Facebook groups and random Twitter threads. The best opportunities aren't where you think they are.
# The Reality Check
18 months ago, I had zero experience buying businesses. Thought I'd just browse some marketplace, find a profitable SaaS, write a check, and watch money roll in.
Spoiler alert: That's not how it works.
**What I discovered:**
* Every "good" deal on marketplaces has 20+ buyers competing
* Brokers add 15-20% to the price (sometimes more)
* The businesses listed publicly are usually the ones with problems
* Sellers list when they're desperate, not when the business is thriving
Happy to share my theory !!
Editing: Got many questions about where to find off-market deals? You may try a community which are like a marketplace, eg r/microacquisitions
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